The Uptime blog

I just returned from the 2008 ATA E-Business/ S1000D Forum in Budapest, Hungary. This was the first year that ATA (Air Transport Association) combined the E-Business and S1000D meetings. The resulting event concentrated more on authoring/tech pubs than on the aftermarket service and support focus of past years. Almost 300 people attended, which is larger than either of the two individual events in 2007 but smaller than the combined total from last year. It wasn’t clear to me if this drop-off was because of the location, the topics, or the economy.

This year’s event drew fewer airlines than last year (14) but those that attended were serious about improving maintenance processes and job cards. There were also many OEMs in attendance trying to learn how to implement the S1000D spec but a few wanted to learn how to improve customer support and field service through electronic catalogs. Enigma stood out as one of the only exhibitors solely focused on making service information usable to mechanics and technicians, and a number of airlines sought us out for a demo. Each one expressed an urgent need to reduce maintenance costs. So while the quantity of attendees was down, the quality seemed to be up.

One change from last year was an increase in the amount of competitive eavesdropping. I often noticed Boeing and Airbus people hovering around as I gave product demos. This was particularly amusing from Airbus because when they presented the A380 information system during one of the open sessions it looked a lot like the Enigma solution from 2002. However, during the presentation Airbus mentioned some problems around incremental updates so I guess they haven’t copied everything.

Regarding the event itself, ATA did a fantastic job planning and coordinating the location and the topics. The hotel was first-rate and the city was very pleasant, despite the fact that the Communists were marching to commemorate the failed 1956 Revolt and protesting all things democratic. (Perhaps that’s why my bag arrived home two days after I did.) For me, the whole event was a worthwhile adventure. I learned a few things that could improve our products, and I was able to meet potential customers and partners to discuss the business opportunities in the aviation aftermarket. Kudos to Brad Ballance and the ATA!

I’m looking forward to my first visit to Budapest, Hungary, not only to sample the goulash but to attend the ATA e-Business Forum in October.  If your company has any responsibility for aircraft maintenance, it’s worth sending someone to this event. I’ve been focusing on aftermarket service and support technology for eight years, but last year was my first ATA e-biz show and I have to tell you, the people that attended impressed me. They knew their stuff and were very involved in the technical sessions. What I really liked was that they wouldn’t let the speakers give easy answers to hard questions.

Of course it wouldn’t be an aviation technology event without the inevitable hype regarding S1000D and how it’s changing the world. There were plenty of vendors trying to convince airlines, MROs and OEMs to buy their solution and get a jump on the competition in moving to the new standard. But in between all the hype, there were a lot of people talking about how to improve the use of information they already had, without S1000D. (For the record, Enigma is a strong supporter of S1000D but we think airlines, MROs and OEMs need solutions that work with legacy data as well.) These people understood that at the end of the day, even though the new standard holds a lot of promise, it will take years (decades?) to get all the relevant information converted. After all, we’re talking about Terabytes (Petabytes? Exabytes?) of information and in the meantime the airlines, MROs and OEMs have businesses to run.  

With that in mind, many of the people attending ATA e-biz were more interested in how to improve their business processes today…with the assurance of supporting S1000D tomorrow. These people wanted to accelerate job card processes, to ensure maintenance crews have the right information all the time, every time. They were looking for ways to improve non-routine job card processes, so that aircraft maintenance could stay on schedule, or ahead of schedule. They wanted to improve the efficiency and consistency of one of their largest workforces.

The people I met were realists who understood that, for their current fleets, it will be a long-long time before all the maintenance manuals, repair manuals, engine manuals, component manuals, illustrated parts catalogs, service bulletins, technical revisions, planning documents, equipment lists, schematics and other configuration information is converted to the new format (if ever). All the airline folks agreed that S1000D was gaining acceptance with the 787 and A380 (some, not all of the manuals will be S1000D) but that didn’t help them with the rest of their Boeing, Airbus, Bombardier, Embraer, ATR, Fokker, BAE, GE, Pratt & Whitney, Rolls-Royce, CFM, IAE and Honeywell fleets.

The best thing about ATA e-biz is that a lot of really good issues, that seem to be hidden but have far-reaching consequences, are brought under the microscope, inspected, discussed and in some cases resolved. What I learned from last year’s ATA e-biz was that it’s a bunch of smart people having honest discussions about applying technology to current maintenance issues and future business opportunities. I hope this year’s event is just as good.